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Priyanka’s beauty brand beats Selena and Kylie | The Express Tribune

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According to a new report by UK-based beauty comparison platform Cosmetify, Priyanka Chopra’s hair care brand, Anomaly, is the second wealthiest celebrity beauty brand of 2023, beating the likes of US reality TV star’s Kylie Jenner’s Kylie Cosmetics and singer Selena Gomez’s Rare Beauty.

American popstar Rihanna’s Fenty Beauty takes the top spot as the current wealthiest celebrity beauty brand with a revenue of £477.2 million.

Chopra’s haircare brand, which is in second place has a revenue of £429.9 million. Meanwhile, Kylie Cosmetics is third on the list with £301.4 million, followed by singer Ariana Grande’s R.E.M. Beauty with £70.3 million in fourth position, and Rare Beauty by Gomez capping its way to the top five with £50.2 million in revenue.

“There are many ways to measure the success of a brand, but revenue is arguably the most important. Because of this, we have put together a list of the wealthiest celebrity beauty brands based on their most recent annual revenue,” read the statement on the publication’s website.

The annual report covers everything from the wealthiest to the most Googled celebrity beauty brands this year. Speaking about the wealthiest celebrity beauty brand of 2023, Fenty Beauty, the report said, “After already being featured in the top three most successful overall beauty brands, it may come as no surprise that Fenty Beauty takes the top spot as the current wealthiest celebrity beauty brand.”

Chopra launched her hair care brand last year. In a 2022 interview with Vogue India, the Love Again star also spoke about her journey to becoming a beauty entrepreneur. “I’ve just recently taken to the business side of both the beauty and entertainment industries. That made me bifurcate the difference between sitting in the stylist’s chair and using a bunch of products, to actually having a say in the products going into my hair,” she said.

Other brands included in the list are Drew Barrymore’s Flower Beauty (6th), Australian author Zoe Foster Blake’s Go-To Skincare (7th), Katie Holmes’ Alterna Haircare (8th), Maria Sharapova’s SuperGoop (9th), and American YouTuber Jeffree Star’s Jeffree Star Cosmetics at the 10th position.

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