The new company from Krieger and Kevin Systrom, the two founders of Instagram, is trying to build a different and more helpful kind of news app by leaning on AI. It tries to surface interesting articles based on your reading habits, can rewrite headlines to make them more useful, and is increasingly filling up with social features to put a wider variety of content in front of readers.
Just this week, Artifact launched a new feature called Links that recommends any type of content that users feed into it, from recipes to design mockups to old Steve Jobs memos. It comes with a following feed so you can follow along with link influencers, too.
Krieger joins a host of other tech and business leaders who’ll be onstage at Code, including X CEO Linda Yaccarino, GM CEO Mary Barra, and Warner Music Group CEO Robert Kyncl.
The Code Conference will be held September 26th and 27th at the Ritz-Carlton, Laguna Niguel in California. This year’s conference will be hosted by The Verge editor-in-chief Nilay Patel, Platformer founder Casey Newton, and CNBC senior media & tech correspondent Julia Boorstin. There’ll also be special guest speakers, including Code Conference co-founder Kara Swisher.