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Bollywood star Alia Bhatt recently shared some valuable advice she received from renowned filmmaker SS Rajamouli. According to Bhatt, Rajamouli once told her that if a film doesn’t work at the box office, filmmakers should focus on making a news story out of it.
While it may seem like a cynical approach, Rajamouli’s advice highlights the importance of creating buzz and generating interest in a film, even if it doesn’t initially succeed. By creating a news story around a film’s failure, filmmakers can keep audiences engaged and interested in the project, potentially leading to a resurgence in popularity and increased ticket sales.
Of course, this advice is not foolproof, and ultimately the success of a film depends on a multitude of factors. However, Rajamouli’s insight into the importance of publicity and creating a narrative around a film’s performance is a valuable lesson for aspiring filmmakers and industry professionals alike.
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